The people of Hud (peace be upon him) and their attitude towards his call

And We sent Hud, their brother, to the people of 'Ad. He said: "O you people, worship God, for you have no other god but He. Will you not take heed for yourselves?"

The chiefs of his people who were infidels replied: "We find you full of folly, and a liar to boot."

"I am not a fool, O people," he answered, "but have been sent by the Lord of all the worlds.

I bring to you the messages of my Lord. I am your sincere friend.

Do you wonder that a warning has come to you from your Lord through a man who is one of you and warns you? Remember, He made you leaders after the people of Noah, and gave you a greater increase in your stature. So think of the favours of God; you may haply be blessed."

They answered: "Have you come to say to us that we should worship only one God, abandoning those our ancestors had worshipped? If so, bring on us what you threaten us with, if what you say is true."

He replied: "You have already been beset with punishment and the wrath of God. Why dispute with me about names invented by you and your ancestors for which no sanction was sent down? So wait (for what is to come), I am waiting with you."

Then We saved him and those on his side by Our grace, and destroyed to the very last those who rejected Our signs and denied the truth.